Your Name and E-Mail Address
We consider our lists a business asset. We won’t rent, swap or sell our lists to advertisers, other web sites or list brokers.
The Information We Hold
We do not capture any personal identification information on our site visitors, only anonymous information as detailed in the sections below this one.
For email newsletters we hold the following data:
- Information that newsletter subscribers may have provided when opting in to receive our newsletter. Typically this is limited to Name and Email Address.
- Information that newsletter subscribers may have provided when they opted in to request one of our downloads. This may include First and Last Name, Email Address, Phone Number, Job Title, Organization, Company Size, and Country. This information is only held on newsletter subscribers who submitted it when requesting a download.
- Information to personalize newsletters such as IP-based location (latitude/longitude, timezone, and country) and subscribers’ activity.
We do not sell or rent this information and only use it at times on an aggregated and anonymous basis to determine general data about our newsletter subscriber audience.
We have access to the information you provided when purchasing a paid product, such as a report. This is limited to information necessary to process your payment, such as name, address and credit card information.
This information is held by the entities that process it according to their terms of service.
Managing Your Data
You can request to see the data we hold on you at any point, and you can also request the deletion of your data at any point.
Please email firstname.lastname@example.org for any questions related to your personal data.
Opt-in and Opt-Out
We make it easy for you to manage your email subscriptions, update your personal data, or unsubscribe. The primary way to unsubscribe is by clicking on automatic links generated at the bottom of each email newsletter. This is also the way to change your email address: unsubscribe with the link at the bottom, and re-subscribe with the subscribe link found at the top of the newsletter.
If you use our “send newsletter to a friend” feature, we won’t use your friend’s email for any other purpose. In fact we “fire and forget” and don’t collect these e-mails.
If you post a comment on our site, we won’t use your email except to send you to update notices about the specific entry you commented or to initiate a private one-to-one email conversation with you about your post.
Logging, Cookies, Web Beacons
We collect anonymous usage data (technically known as “referrer logs”) on our web site, such as IP address, referrer site, or browser type. We do not link IP data to the personal identification information.
We have put security measures in place to protect the loss, misuse and alteration of the information under our control. Only authorized personnel are allowed physical and/or digital access to servers and data. All servers and data backups are kept secure from physical and electronic intrusion by use of firewalls and redundant security systems, which are periodically evaluated and upgraded.
Personally Identifiable Information provided to the us is subject to disclosure pursuant to judicial or other government subpoenas, warrants or orders. We make every effort possible to preserve user privacy and anonymity; however, we may need to disclose personal information when required by law wherein such action is necessary to comply with judicial proceedings, court orders or legal processes served on our Website.
— The Only Book You Will Ever Need on Branding, 2018