
The first illustrated no-nonsense book for anyone who wants to create a winning brand – without drowning in theory.

The first illustrated no-nonsense book for anyone who wants to create a winning brand – without drowning in theory.

The book/








The book/
“A superb job of simplifying the complex and misunderstood world of how to brand your business. If you are looking for a no-nonsense guide on how to build a brand as you build your business this book is definitely for you.”
“While there are hundreds of books on marketing and brand strategy, few of them offer the insights in such a simple and direct format. I recommend this book with enthusiasm.”
Non-fiction book of the month at Little, Brown Book Group in the UK
Bestseller in the Netherlands | #45 out of 28.000 books | #4 in marketing | #1 in branding
Translated into Dutch, Russian, Vietnamese and Arabic
Non-fiction book of the month at Little, Brown Book Group in the UK
Bestseller in the Netherlands | #45 out of 28.000 books | #4 in marketing | #1 in branding
Translated into Dutch, Russian, Vietnamese and Arabic
“A superb job of simplifying the complex and misunderstood world of how to brand your business. If you are looking for a no-nonsense guide on how to build a brand as you build your business this book is definitely for you.”
“While there are hundreds of books on marketing and brand strategy, few of them offer the insights in such a simple and direct format. I recommend this book with enthusiasm.”
Authors/

Michiel Maandag/
Michiel specialises in positioning brands and simplifying product portfolios and brand architectures. He is an inspirational speaker, who loves to make the complex simple and fun.
“In branding putting on an uncomplicated consumer brain beats making complex spreadsheets.”

Liisa Puolakka/
Get free brand insights, templates, and more
Get free brand insights, templates, and more
GET FREE BRAND INSIGHTS, TEMPLATES AND MORE