The first illustrated no-nonsense book for anyone who wants to create a winning brand – without drowning in theory. 

The first illustrated no-nonsense book for anyone who wants to create a winning brand – without drowning in theory. 

The book/

The book/

Reader love/
“The best advice to any brand is to be simple: and you do that brilliantly.”
Blanca Juti, Chief Corporate Relations Officer, Heineken
“An engaging and easy read which every marketer should have a copy of.”
Sabrina Ahmed, Brand Manager, Tesco

“A superb job of simplifying the complex and misunderstood world of how to brand your business. If you are looking for a no-nonsense guide on how to build a brand as you build your business this book is definitely for you.”

Keith Pardy, Investor & Consultant, former CMO & Head of Brand at Coca-Cola, Nokia, BlackBerry
“A crash course of practical advice that leaves an impression on creating a brand with your target customers.”
Anssi Vanjoki, Professor, Lappeenranta University of Technology, Individual Multicontributor

“While there are hundreds of books on marketing and brand strategy, few of them offer the insights in such a simple and direct format. I recommend this book with enthusiasm.”

David Placek, President, Lexicon Branding

Non-fiction book of the month at Little, Brown Book Group in the UK

Bestseller in the Netherlands | #45 out of 28.000 books | #4 in marketing | #1 in branding

Translated into Dutch, Russian, Vietnamese and Arabic

Non-fiction book of the month at Little, Brown Book Group in the UK

Bestseller in the Netherlands | #45 out of 28.000 books | #4 in marketing | #1 in branding

Translated into Dutch, Russian, Vietnamese and Arabic

Reader love/
“The best advice to any brand is to be simple: and you do that brilliantly.”
Blanca Juti, Chief Corporate Relations Officer, Heineken
“An engaging and easy read which every marketer should have a copy of.”
Sabrina Ahmed, Brand Manager, Tesco

“A superb job of simplifying the complex and misunderstood world of how to brand your business. If you are looking for a no-nonsense guide on how to build a brand as you build your business this book is definitely for you.”

Keith Pardy, Investor & Consultant, former CMO & Head of Brand at Coca-Cola, Nokia, BlackBerry
“A crash course of practical advice that leaves an impression on creating a brand with your target customers.”
Anssi Vanjoki, Professor, Lappeenranta University of Technology, Individual Multicontributor

“While there are hundreds of books on marketing and brand strategy, few of them offer the insights in such a simple and direct format. I recommend this book with enthusiasm.”

David Placek, President, Lexicon Branding

Michiel Maandag/

Amsterdam

Michiel specialises in positioning brands and simplifying product portfolios and brand architectures. He is an inspirational speaker, who loves to make the complex simple and fun.

“In branding putting on an uncomplicated consumer brain beats making complex spreadsheets.”

Authors/

Liisa Puolakka/

London

Liisa’s expertise is working in both the analytical and the emotional sides of brand building, bridging the gap between strategy and creative expression.

“What keeps me intrigued in branding is the challenge to define the finely-tuned essence that gives a brand its personality.”

Authors/

Michiel Maandag/

Amsterdam

Michiel specialises in positioning brands and simplifying product portfolios and brand architectures. He is an inspirational speaker, who loves to make the complex simple and fun.

“In branding putting on an uncomplicated consumer brain beats making complex spreadsheets.”

Liisa Puolakka/

London
Liisa’s expertise is working in both the analytical and the emotional sides of brand building, bridging the gap between strategy and creative expression.
“What keeps me intrigued in branding is the challenge to define the finely-tuned essence that gives a brand its personality.”
Buy/

The English Paperback and Kindle version at any Amazon online store.

The Dutch paperback at Managementboek.nl.

The Vietnamese paperback at nhãnam publishing.

The Arabic paperback at PMEC Egypt.

The Russian paperback at OZON.

The English Paperback and Kindle version at any Amazon online store.

The Dutch paperback at Managementboek.nl.

The Vietnamese paperback at nhãnam publishing.

The Arabic paperback at PMEC Egypt.

The Russian paperback at OZON.

Get free brand insights, templates, and more

Get free brand insights, templates, and more

NEW BOOK

THE FIRST CATEGORY-LED GROWTH BOOK FOR ANYONE WHO WANTS THEIR BUSINESS TO THRIVE AND SURVIVE

Successful businesses know exactly What they are and What they sell. Do customers know What they can turn to you for?

“Filled with fresh strategic thinking, practical methods, real-world cases, and exercises, this book will help you drive growth immediately.”

Read more & get your preview at winwithwhat.com

NEW BOOK

THE FIRST CATEGORY-LED GROWTH BOOK FOR ANYONE WHO WANTS THEIR BUSINESS TO THRIVE AND SURVIVE

Successful businesses know exactly What they are and What they sell. Do customers know What they can turn to you for?

“Filled with fresh strategic thinking, practical methods, real-world cases, and exercises, this book will help you drive growth immediately.”

Get your preview at winwithwhat.com