The first illustrated no-nonsense book for anyone who wants to create a winning brand – without drowning in theory.

While there are hundreds of books on marketing and brand strategy, few of them offer the insights in such a simple and direct format. I recommend this book with enthusiasm.

Simplicity is key and this book demonstrates that perfectly. An engaging and easy read which every marketeer should have a copy of. Thank you for creating something which can be easily understood and put into practice.

In an era when time-starved Millennials are running their start-ups or taking key positions in well-established companies, they are in need of clear, clever and creative advice to build a winning brand. This is exactly what 'The only brand book you will ever need' offers.

A small book with a big idea. It distils worlds of wisdom and invaluable knowledge into a compact and fun to read form. A must read for any start-up crew and not a bad refresher for more mature organizations either.

A superb job of simplifying the complex and misunderstood world of how to brand your business.  If you are looking for a no nonsense guide on how to build a brand as you build your business this book is definitely for you.

This book is easy to read, clear and simple. I just love that. The best advice to any brand is to be simple: and you do that brilliantly.

'I sincerely love the book! BRILLIANT'

Consultants make things always difficult. Fortunately, the authors do not. This practical book shows that making brands can be easy, but also that a mistake can be made quickly.

The hardest thing to brands is made easy.

'This book makes it practical. For me it worked so, that while reading I was translating everything to the webshop already.  I have certainly had a lot of use for the book and the title lives up to the promise! "

A crash course of practical advice that leaves an impression on creating a brand with your target customers. Michiel and Liisa have the experience and authority to explain the principles and practice for anybody who is serious about creating a brand.

'With help of striking illustrations and a pleasant writing style the book reads nicely. The writers are able to avoid difficult / boring theory. Through catchy examples and clear frameworks you can work on your business. It is truly the only book you need.'

'Do you want to build your brand in a very effective way? Then this book is highly recommended.'

'A book I would have wanted to write (envious thus inspiring) '

Branding is a tool to create long term value for a product or IP. This book tells how to do the trick. A must read for all the game developers also.

This book really helps business owners to focus on how consumers will perceive their brand and contains key actions which we started implementing straight away. Invaluable!

Just what I needed! Thanks for providing such a terrific book. I was really impressed with the content, it was very easy to understand and I was able to apply the suggestions immediately without having to hire an expensive advertising firm. Highly recommended to new or established businesses, the best dollars I've invested!

Greetings from Cape Town! I have just read your wonderful book and I am sooo thrilled and impressed! Wonderfully focused. Very simple, yet brilliant. Simplicity is very hard to create. Love the illustrations. I am also inspired by it! Thank you. It has opened a door filled with light.