While there are hundreds of books on marketing and brand strategy, few of them offer the insights in such a simple and direct format. I recommend this book with enthusiasm.
Simplicity is key and this book demonstrates that perfectly. An engaging and easy read which every marketeer should have a copy of. Thank you for creating something which can be easily understood and put into practice.
In an era when time-starved Millennials are running their start-ups or taking key positions in well-established companies, they are in need of clear, clever and creative advice to build a winning brand. This is exactly what 'The only brand book you will ever need' offers.
A small book with a big idea. It distils worlds of wisdom and invaluable knowledge into a compact and fun to read form. A must read for any start-up crew and not a bad refresher for more mature organizations either.
A superb job of simplifying the complex and misunderstood world of how to brand your business. If you are looking for a no nonsense guide on how to build a brand as you build your business this book is definitely for you.
This book is easy to read, clear and simple. I just love that. The best advice to any brand is to be simple: and you do that brilliantly.
Consultants make things always difficult. Fortunately, the authors do not. This practical book shows that making brands can be easy, but also that a mistake can be made quickly.
'This book makes it practical. For me it worked so, that while reading I was translating everything to the webshop already. I have certainly had a lot of use for the book and the title lives up to the promise! "
A crash course of practical advice that leaves an impression on creating a brand with your target customers. Michiel and Liisa have the experience and authority to explain the principles and practice for anybody who is serious about creating a brand.
'With help of striking illustrations and a pleasant writing style the book reads nicely. The writers are able to avoid difficult / boring theory. Through catchy examples and clear frameworks you can work on your business. It is truly the only book you need.'
Just what I needed! Thanks for providing such a terrific book. I was really impressed with the content, it was very easy to understand and I was able to apply the suggestions immediately without having to hire an expensive advertising firm. Highly recommended to new or established businesses, the best dollars I've invested!
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